New Media and Consumer Behaviour Essay Example | Topics and Well Written Essays - 2000 words

New Media and Consumer Behaviour - Essay Example This paper provides a critical discussion of how the presence of social media influences or shapes consumer behaviour with real-world examples of social media as a contemporary marketing and relationship-building tool. The dynamics of social media and consumer psychology Smith (2009) identifies that blogging, video-sharing and social networks are entering mainstream and are no longer a niche market activity in multiple demographic groups. User-generated content materials have improving the ability of consumers to publish their opinions about products and services and also improve the relationships with the global and local communities. Social networking sites such as Facebook and Twitter allow for instant publication of thoughts and ideas whilst also providing consumers with a new visibility, especially related to video-sharing, that fulfils their needs for affiliation. Bainbridge (2009) informs that consumers are also demanding portability with their electronic devices, thus advance ments in smart phone development and similar devices give portable access to social networking to serve as a form of diary for their current thoughts and impressions on a variety of different subjects and social commentaries. This contemporary access to new media is effective in satisfying consumers of many different socio-cultural and socio-economic backgrounds due to inherent needs and motivations that are shared by virtually all consumers globally. â€Å"A whole range of psychogenic drives stems from our social environment, culture and social group interactions† (Evans, Jamal & Foxall, 2009, p.5). These psychogenic drives are status-related needs or simply finding a sense of serenity regarding one’s place in the social stratification system. According to psychologists, one of the basic motivational drivers is the establishment of a sense of belonging, believing that one must be recognized by peers and general society through group affiliation. Under most models, est ablishment of higher-order psychology cannot be established without this affiliation. â€Å"The satisfaction of the need for esteem produces self-confidence, prestige, power and control† (Gambrel & Cianci, 2003, p.146). People in global society also need to feel as though they are having an impact on their environment as it relates to power and control (Gambrel & Cianci). These inherent needs for recognition from society and peers are also present in youth consumer markets. According to Berten & van Rossem (2008) adolescents are especially influenced by peer relationships and feedback with whom they have strong interpersonal connections as well as their desired reference group. This is important to understand as it relates to youth markets since they are considered to be â€Å"one of the most cynical, fast-moving and fragmented markets brand owners can hope to crack† (Forsey, 2009, p.21). Usually trend conscious, the youth market is a concentrated user of social media and thus understanding their psychological make-up is important to critically assess the role of social media for modern marketing practices. Therefore, it should be said that social media is not just a recreational past-time anymore for youths and older target markets, but represents a lifestyle activity that is mainstream and a conventional social outlet. Through the use of

Clinical diversity analysis on a nursing subject Essay

Clinical diversity analysis on a nursing subject - Essay Example With this in mind, it is necessary that nursing students equip themselves both theoretically and in practice. A nurse must be thorough in all aspects of health care because a patient’s recovery rests on their hands. In the field of nursing, care has its provisions in various settings; it mainly depends on the convenience of the patient and the availability of resources with the inclusion of the population demand. This paper is centred on reflection in consideration to my learning experiences as the semester comes to a close. The purpose of reflecting is to identify how far I have come in as far as training and knowledge in this chosen field is concerned. There are difficulties and obstacles I have had to overcome for me to pass the qualification necessary to proceed with my training. This paper will be looking into reflection upon the topic; what learning and practice experiences did I expect before embarking on my second year? What was the outcome of the topic, learning and practice? The paper will also feature the various challenges and barriers faced during the course of the semester as well as the outcome of such adversity; how does such challenges influence my continuing professional development as I pass on to the next year of training and in my nursing career in general? During the semester, the lecturer involved the students in rigorous learning activities in a bid to make the learning experience enjoyable and friendlier to the students. For instance, the lecturer made use of tutorials which were made available to the students. Tutorials were a great way of giving the students a chance to learn on their own. When students learn on their own they develop a better understanding of the patient. Additionally it challenges the student to think harder while also giving an opportunity for the student to conduct research on the given topic to enhance

Developing A Five Star Hotel In Maldives Construction Essay

Developing A Five Star Hotel In Maldives Construction Essay Expedition Maldives Pvt. Ltd, this is leading construction company in Maldives, A Company is a expand hard with the ability to meet its clients building needs through wide range of contracting and company with a staffs of professionals skilled in architectural design and construction management, In every movement, the companys priority is helping its clients achieve their construction and developmental objectives. Our goal is to build the most expertly designed structure as economically as possible. During the past 07 years, Expedition Maldives Pvt. Ltd, a company, has successfully completed a wide range of construction projects for the private sector, hotels building, and government projects. Background Developing a five star hotel in Maldives. The project environment Mendhoo island is located in (BAA-Atoll) and this is an individual stand alone island. This is an investment of Blue line corporation, Netherland. The project commenced on 2011 February. The island is plan and design for 200 bed rooms with other necessary building in a five hotel. The first phase of the project is going to complete 100 bed rooms and required other buildings, such as restaurants, bars, sport centers and etc. The total investment of first phase is Eight million US$ (Eight million dollars), and the duration of the this phase is three years, after finishing the first phase the resort will be opened and connect the tourism industry. The remaining project phase of 100 bed room will start after analysis of performance. Project goals 1- To complete the project within the agreed timeframe of three years from January 2011 to January 2014, and handover to the owner of Mendhoo International 2- To complete the all the project works within agreed budget of US$ Eight Million (United State Dollars), that includes goods, materials, food, accommodation, transportation and labor cost. 3- To maintain the project quality according to the plan, without omitting any single part of project work and hand over the project after revising entire the project work, to make ensure the owner are satisfied with the project work. 4- To make sure the customer is satisfy, by finishing the project with the specification the customer provided and exactly the customer want. 5- To use the best methods and ways, to complete the project in a difficult situation such as strong weather it normally faced in the country like Maldives. Project objectives 1- To monitor the project works day-by-day and how the project team performance to avoid the problems that are facing on the project activities to complete project on time. 2- Adopt an effect monitoring system to handle goods, materials and other services which are used in the project to control the budget. 3- Supervise the all the project works, to ensure that the works are carryout according to the plan provided, to maintain the quality of the work. 4- Get the continuous feedback from owner or consultant that the owner has selected, to provide the product the customer actually wants. 5- Continuous monitoring of weather forecast, to organize the work schedules, suppliers transportation, to mitigate the obstacle facing on the project performance. Stakeholders Stakeholders of this project defined as all internal and external stakeholders. Internal stakeholders who involved in this project are Investors, investing for the project, Board of Directors, Managing director, Organizational staffs, Project manager, Project team members, Contractor and Suppliers. External stakeholders are government agencies, Architectures, Consultants, Competitors, Tourists and banks. Project Scope and Time Management Scope is building a five star hotel in Maldives, to provide higher quality accommodation for the customers and to deliver owners acceptable quality works within given budget and time frame and project time is managed buy according to the work breakdown structure (WBS) attached in this plan. Human resources management This looks on the process which required and how these people effectively involved in the project. This will includes all the stakeholders. In the organizational planning it was mentioned roles and responsibility of each member, whom they should report and provide the best resources to the staffs, that will include provide the best training which required for the project and good standard of food, accommodation, health and safety. Financial Management Required funding is provided by the investors for part payments from Blue Line Corporation, Netherland. They are paying in many different phases, according to the ongoing project works. Internally project will be audit; according to the audit management system will monitor and order the required good and materials for the project and made the payment for contractors and suppliers. Stakeholders Roles and responsibilities 1- The project investors will oversee the research of the business and finalized the budget for the project and investing on project. 2- Project board of directors will establishing the organization mission and vision, establish the plan and provide resources required for the project. 3- Managing director will develop the organization strategic plan in an effective manner and accountable for overall performance of organization. Managing day-to-day activities of the business, authority delegated from board and implementing board policies and strategy, allocating resources required to achieved the objectives. 4- Project Manager responsibility is completing the project on time, within the provided or given budget, and maintain the quality criteria provide training for the project staffs, maintain the project quality, identify the project procurement, develop and approve project charter, define the goals and objectives. 5- Project Teams members responsible are performing the project activities. They also help obtaining commitments to complete the project within schedule and limited budget. 6- Contractors will carry out the task handover according to the design and plan and contract they may be a construction or electrical. 7- A Supplier will supply good and material according to the contract, which are required for the project and should maintain the quality standard of the according to the contract. Project Management Information System PMIS Project Management Information System adopts for this project, collect, combine and distributes the information through electronically and manually. This used for upper management to communicate with lower management. It will provide the resources for planning, evaluating, monitoring, and controlling to a project through both formal and informal channels. Risks management In the risk identification of this project, all identified risks will be stored in a risk register and this list will be determine which risk is most danger to the project and will give more priority to attend the high risks first likewise resolving one after another. Tools and Techniques consider are Documentation Reviews, Information Gathering Techniques, Checklist, Assumption Analysis and Diagramming Techniques such as Cause and effect, and fishbone Ishikawa diagrams, Process flow charts, Influence diagram Risk treatment plan is a part of risk and also it is a part of risk management plan. This plan will show how the risk will be managed either that is high, medium or low. According to this project the first create risk management plan that will guide the team members and stakeholders, how they react on the risk. Communication Plan Maintain the communication among the stakeholders, according to the communication matrix given below. Communication type Project Objectives Medium Used Frequency Project Audience Project Owner Deliverable Methods Project Kick-off Introducing the project team and review objectives and management approach Face-to-Face Once Investor Board of Directors Stakeholders Project Team Project Manager Agenda Meeting Minutes Project Team Meetings Review project status within project team. Face-to-Face Call Conferencing Weekly Project Team Project Manager Agenda Meeting Minutes Technical Design Meetings Develop a technical design and solution for the project. Face-to-Face As needed Technical staff Technical Leader Agenda Meeting Minutes Status Meetings of Project Project status report to management Face-to-Face Call Conferencing Monthly PMO Project Manager Status Reports of Project Project status report of the activities, progress, costs and issues Email Monthly Investor Board of directors Project Team Stakeholders PMO Project Manager Status Report of Project Quality management To manage the quality of the project, the firm will adopt ISO 14000 for Environmental issues and ISO 12006 for Building construction issues. Both of these two families have many other series of standards that are included in this project. This is a five star hotel, so the quality management system of the project conduct according to the ISO approved standard. The firm staffs will be trained the standard of ISO approved level. The project is running with international standard, than these agencies provide required knowledge for particular issues, so adopting ISO standard is very important for this full project. The main reason of adopt ISO standard is to meet or exceed stakeholders needs and expectation. The project team will develop a good relationship with key stakeholders, specially the supporter and the recipient of the project, to understand what quality means to them. The project team will need to make adjustment to scope, schedule and budget to satisfy the recipient s needs and expectation. Procurement Management Procurement planning of this project, the firm will use annual procurement planning. This planning encourages the firm management to handle the available resources as well as deliveries according plans and strategies. 1- To identify the quantity of good and materials required for the project, according to the plan other requirements. 2- Always materials should be available for the project works. 3- Giving special attention to good, material and resources prices. 4- Minimize the procurement time, cost and increase the production. 5- Mitigating the level of risk associate with the project. 6- Equally perform the production and procurement plan. 7- A trusted understanding between business partners and suppliers. The firm management will consider on following stages of annual procurement planning. 1- Supporting service of delivering the products 2- Assessing company expenses on goods, materials and services 3- Improving the project procurement process 4- Improving the project performance of goals and events

Realism in Patricia MacLachlan’s Sarah, Plain and Tall :: Sarah Plain Tall

Realism in Patricia MacLachlan’s Sarah, Plain and Tall A book that has a clear understanding of what is â€Å"real† is often thought to be a quality book. Although what is thought to be â€Å"real† is different for everyone, for me it is how easily I am able to relate to the characters in the book. If I can sympathize and understand what they are going through on an emotional level and can put myself in their shoes, I am more apt to enjoy the story. Narrative style and structure play a very important role here; because it is through these that we get a sense of what type of realism is being portrayed. For example, in Sarah, Plain and Tall, the realism displayed is emotional realism. In Patricia MacLachlan’s Sarah, Plain and Tall the narrative style is apparent. We know that it is the character Anna whose point of view this story is from. It is essential that it is told from her point of view, because the arrival of Sarah will ultimately affect her the most. We get a sense of the pain that she has undergone, as well as the over-whelming sense of love and pride she has for her family. As Anna explains, â€Å"†¦I didn’t tell him what I really thought. He was homely and plain, and he had a terrible holler and a horrid smell. But these were not the worst of him. Mama died the next morning. That was the worst thing about Caleb† (MacLachlan 4). It also reveals to us the tremendous amount of responsibility that is resting on her young shoulders. In addition to the point of view, in what realm it was written is also important. Is it written as a fantasy, as a truth, or as a fable? Sarah, Plain and Tall was written as realism, meaning it has a feeling that it actually happened. Although we aren't directly told when and where this story takes place, we get at good sense of it by the descriptions of their everyday life. It is these descriptions that give the book its sense of realism. For example, in chapter seven Caleb describes plowing to Sarah: Papa needs five horses for the big gang plow,’ Caleb told Sarah. ‘Prairie grass is hard’† (MacLachlan 39). Despite the lack of an in-depth depiction, we still gain a feeling of what kind of life these characters led, as well as in what time period the story takes place.

Financial Accounting Standards Board Essay

Charging off equipment that cost less than $20 would be an example of the application of: a. |going concern| b. |cost| c. |matching| d. |materiality| e. |realization| ANS:D 2. The going concern assumption: a. |is applicable to all financial statements| b. |primarily involves periodic income measurement| c. |allows for the statements to be prepared under generally accepted accounting principles| d. |requires that accounting procedures be the same from period to period| e. |none of the answers are correct| Understating assets and revenues is justified based on: a. |realization assumption| b. |matching| c. |consistency| d. |realization| e. |none of the answers are correct| ANS:E 4. The assumption that enables us to prepare periodic statements between the time that a business commences operations and the time it goes out of business is: a. |time period| b. |business entity| c. |historical cost| d. |transaction| e. |none of the answers are correct| ANS:A 5. Valuing assets at their liquidation values is not consistent with: a. |conservatism| b. |materiality| c. |going concern| d. |time period| . |none of the answers are correct| ANS:C 6. The business being separate and distinct from the owners is an integral part of the: a. |time period assumption| b. |going concern assumption| c. |business entity assumption| d. |realization assumption| e. |none of the answers are correct| ANS:C 7. The principle that assumes the reader of the financial statements is not interested in the liquidation values is: a. |conservatism| b. |matching| c. |time period| d. |realization| e. |none of the answers are correct| ANS:E 8. An accounting period that ends when operations are at a low ebb is: a. a calendar year| b. |a fiscal year| c. |the natural business year| d. |an operating year| e. |none of the answers are correct| ANS:C 9. The accounting principle that assumes that inflation will not take place or will be immaterial is: a. |monetary unit| b. |historical cost| c. |realization| d. |going concern| e. |none of the answers are correct| ANS:A 10. Valuing inventory at the lower of cost or market is an application of the: a. |time period assumption| b. |realization principle| c. |going concern principle| d. |conservatism principle| e. |none of the answers are correct| ANS:D 11. The realization principle leads accountants to usually recognize revenue at: a. |the end of production| b. |during production| c. |the receipt of cash| d. |the point of sale| e. |none of the answers are correct| ANS:D 12. The comment that â€Å"items that are not material may be recorded in the financial statements in the most economical and expedient manner possible† is representative of: a. |matching| b. |conservatism| c. |realization| d. |materiality| e. |none of the answers are correct| ANS:D 13. The assumption that deals with when to recognize the costs that are associated with the revenue that is being recognized is: a. matching| b. |going concern| c. |consistency| d. |materiality| e. |none of the answers are correct| ANS:A 14. The most significant current source of generally accepted accounting principles is the: a. |New York Stock Exchange| b. |Accounting Principles Board| c. |Accounting Research Studies| d. |AICPA committee on Accounting Procedure| e. |Financial Accou nting Standards Board| ANS:E 15. All but one of the following statements indicates a difference between the Financial Accounting Standards Board (FASB) and prior approaches. Select the one that is not a difference. a. The FASB is independent of the AICPA. | b. | The size of the board is much smaller. | c. |The FASB has broader representation. | d. |The FASB is the primary board for the development of generally accepted accounting principles. | e. |Members of the FASB serve on a full-time basis. | ANS:D 16. The Accounting Principles Board issued Opinions between: a. |1959-1973| b. |1939-1959| c. |1973-present| d. |1966-1976| e. |none of the answers are correct| ANS:A 17. The Financial Accounting Standards Board has issued statements between: a. |1960-1973| b. |1939-1959| c. |1973-present| d. 1966-1976| e. |none of the answers are correct| ANS:C 18. Accountants face a problem of when to recognize revenue. Which of the following methods of recognizing revenue is not used in practice? a. |point of sale| b. |point of order acceptance| c. |end of production| d. |receipt of cash| e. |revenue recognized during production| ANS:B 19. The organization that has by federal law the responsibility to adopt auditing standards is the: a. |New York Stock Exchange| b. |Public Company Accounting Oversight Board| c. |Accounting Principles Board| d. |Financial Accounting Standards Board| . |AICPA Committee on Accounting Procedure| ANS:B 20. By law, the setting of accounting standards is the responsibility of the: a. |AICPA Committee on Accounting Procedure| b. |New York Stock Exchange| c. |Accounting Principles Board| d. |Securities and Exchange Commission| e. |Financial Accounting Standards Board| ANS:D 21. The assumption that allows accountants to accept some inaccuracy, because of incomplete information about the future, in exchange for more timely reporting is: a. |conservatism| b. |time period| c. |business entity| d. |materiality| e. |realization| ANS:B 22.

Comment on the title of waiting for Godot

Ans: The play Waiting for Godot was first performed in France and the original title is En Attendant Godot. Samuel Beckett's play transformed post-World War II theater by introducing a play in which nothing cohesive happens, unless two old men sitting and talking while two other old men pay disruptive and disturbing visits cohesive. This was the introduction of what came to be aptly called Theater of the Absurd.In French the â€Å"en attendant† is from the transitive infinitive verb form â€Å"attendre† meaning â€Å"to wait.† Secondary meanings of attendre are â€Å"to expect† and â€Å"to await.† Defining attendre gives a broader understanding to the meaning of the original title that was translated to English as simply Waiting for Godot. To French speakers, En Attendant Godot would register as a Shakespearean-style word play in which a primary meaning suggests other deeper meanings.In this instance, to expect someone is more fraught with meaning than merely to wait for someone: the former imbues the waiting with the emotional import of expectation, whereas the latter ismerely waiting†¦maybe there is a task to perform; maybe you were just asked to wait with no particular attachment involved, etc. In addition, to await also conveys a sense of immediacy and anticipation, a feeling that something is imminently in store. These subtle meanings underlying the word play associated with en attendant is wholly missing in the flat â€Å"waiting† of the English translation.On the one hand, â€Å"waiting† may add to the absurdity of the play being as it is a simple straightforward word that, in the context of the play, leads to nothing. But on the other hand, â€Å"waiting† strips the play of some of the most poignant absurdist elements. When the act of waiting calls up expectation or anticipation of something imminently in store, the old men sitting and talking about misery and suicidal thoughts carries a heav ier and more absurd meaning when all they meet with is the admonition that nothing is coming and they are to wait some more.