Poster presentation Essay Example | Topics and Well Written Essays - 1500 words

Poster presentation - Essay Example a. Competitors – competitors are other companies who are offering the same product or services or an alternative to the product or services offered by a particular company. Competitors can either be direct or indirect competitors. Direct competitors are those companies who could offer the same product and services while indirect competitors are companies who could offer an alternative product or services. The political environment is the regulatory atmosphere of which Starbucks operate as a business. The political environment could determine whether Starbucks can open a franchise in a certain country or if its bean can be had without any regulatory issue (issue of quota, banned goods, taxation etch.,). Economic environment determines the financial capacity of its market. In the case of Starbucks, economic environment made Starbucks reconsider its position in the market when the financial crisis hit in 2008-2010 that companies were compelled to adapt to the new market realities to stay afloat as a business. Along with the financial crisis is also the changing economic behaviour of Starbucks customers whose purchasing habits changed dramatically along with their choices of coffee products. The â€Å"premium coffee† preference suddenly became less a priority and convenience and affordability moved to the forefront. The â€Å"prestige orientation† of Starbucks is no longer applicable in the changing behaviour of its customers. The use of technology is one of the advantage s of Starbucks from its competitors. Despite the crisis, it still managed to keep in touch with its customers with its web platform where customers can discussed about coffee. This became an online community where Starbucks reinforce with its own ingenuity of sending greetings during the customer’s important personal events such as birthdays. In addition, its Gold Card Holder facility through a cellphone helped maintain customer loyalty during the

Environmental Scan Assignment Example | Topics and Well Written Essays - 1000 words

Environmental Scan - Assignment Example The program is solely responsible for health services and training opportunities, along with valuable educational programs. Regina Food Bank has been sustaining its operations from past many years. However external forces tend to affect operations of this charitable organization. There are four major forces in external environment as per PEST model such as political, economic, social and technological forces. This project has been incorporated in Regina located in Canada. Political power is in favor of Regina Food Bank. Its main aim is to eradicate any form of hunger issues from the country. The government had recently announced a lump sum amount to be donated to Regina Food Bank. This kind of investment would be done in terms of capacity building in community and voluntary sector. Political conditions at times are not stable due to frequent elections and this in turn proves to be a threat for charitable organizations. Economic factors mainly comprise of effect of recession on charitable organization. This encompasses various phenomenons like lower income of donor, increased service demand and stiff competition in context of declining funds of government. Job security is a vital issue for donors and this affects operations of charitable organizations. When disposable income is low then it negatively affects donation habits of individuals. Reduction in interest rates is good for businesses and home-owners but it has adversely affected charities. Market volatility reduced overall income from investments and reserves for many firms. The charities usually are dependent on investment factor. This kind of dependency will be influential since larger portfolio portion is held in shares. Market volatility also plays a major role for charities in context of pension funds. Pension funds are usually bounded within equities and hence declination in stock value creates large deficits. Financial instability and low interest